Websites should do more than just display information, they should provide added functionality to increase user experience and increase business productivity.
Many business operations can be fully or partially automated and directly integrated into a website. This ensures the business can close the physical office for the day and customers can still conduct some business operations online. Whether it is something a menial as scheduling an appointment or something advanced as making customized orders online and paying with a credit card, a website has unlimited potential for enhancing how a business operates.
If you are a unique business then you deserve a unique web interface. Don't you agree?
Have an idea for advanced features and functionality that could enhance your website? Are your customers asking for more from your website?